Industry
Healthcare - Dermatology & Aesthetics
Premier dermatology and aesthetic clinic in HSR Layout, Bangalore, offering advanced skincare treatments, cosmetic procedures, and expert medical care with state-of-the-art technology.
Services Provided
Pelure Clinic needed to generate qualified leads for their premium facial treatments in Bangalore's competitive aesthetics market. The challenge was attracting high-intent local prospects while maintaining cost-efficiency and ensuring lead quality through direct conversation channels.
Launched multi-format Meta Ads campaigns with strategic creative variations—dynamic video reels and professional static imagery—showcasing Pelure's facial treatment menu with an attractive limited-time offer. Integrated WhatsApp messaging for instant lead capture, enabling seamless appointment booking and consultation.
Professional video showing dermatologist performing facial treatment steps on client with expert care. Voiceover positioned Pelure as consultation-first—"understanding your skin, not just treating it"—while demonstrating facial techniques. Authentic treatment footage combined with story-driven messaging drove majority of qualified WhatsApp conversations.
Professional static image creative displaying all four facial treatments (Hydra, Oxy, Pumpkin, Signature) with complete pricing transparency—showing both discounted and original prices. Clean layout with treatment device imagery and multiple service examples in lifestyle photography, testing whether pricing visibility improves conversion quality and booking intent.
Elegant treatment-focused creative featuring professional clinic equipment and serene treatment imagery without pricing details. Emphasized the limited-time promotional offer with strong visual hierarchy, testing offer-driven urgency messaging. Clean, premium aesthetic aligning with clinic's positioning while driving appointment bookings through WhatsApp.
Developed and tested multiple ad creative approaches across Instagram and Facebook: high-engagement video reels demonstrating treatment processes, static images with transparent pricing breakdowns, and offer-focused creatives without pricing details. All campaigns targeted female demographics in HSR Layout with WhatsApp CTA for direct conversations, enabling A/B testing of messaging strategies—pricing transparency vs. offer-driven urgency
Generated hundreds of qualified WhatsApp conversations
Achieved strong reach across target demographics in HSR Layout
Video creative significantly outperformed static formats
Maintained cost-efficient lead acquisition throughout campaign
Optimal frequency preventing ad fatigue
High engagement rates on video content
Pricing transparency creative validated for future campaigns
Successful hyper-local targeting strategy
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